Conversion rates often bring forth a lot of stress. However, you can eliminate the pressure with the help of several remedies.
Conversion Marketing Basics
Begin with Conversion Rate Optimisation (CRO), which is a system that converts your site visitors into active buyers. You want to aim for a 2% rate. However, conversion optimization is useful for many other reasons:
- It’s cheaper to interact with a constant audience with consistent behavior versus trying to gain new ones;
- Your ROI will be better with a higher conversion rate;
- It gets rid of the risk of limited attention spans while keeping visitors occupied with personalized groups of products.
Thus, it’s trending among industry leaders. Keep reading to learn the 15 top methods that they utilize.
1. Establish your acquisition strategy
Campaigns risk showing unsatisfactory results, granted they aren’t backed up by a goal that influences decision makers to take the right steps. As a result, it’s crucial that you outline your acquisition strategy before going forth with any conversion rate decisions, regardless of whether you depend on networking or direct marketing.
2. Select the right pricing strategy and software
Price continues to be a dominant factor in both offline trade and eCommerce. Therefore, the constant strive for the best deals still hasn’t been put to an end. Thankfully, though, establishing optimal prices can be accomplished with the help of price optimization software as well as automated processes. Manual methods no longer compare to those smart ones that can examine, analyze, and change automatically.
3. Make an A-list of referring URLs
Although you’d think that it’d be an obvious thing to do, not many companies go through with it as they lose sight of the significant traffic contributors. However, in reality, it’s a great way to understand why some come to your page. Use that information to make predictions.
4. Make your phone number seen
It is a simple step that you can take to boost the picture as a whole. Therefore, use a large font and position it in a way that will get shoppers to contact you about any further questions.
5. Add color to your CTAs (call-to-action buttons)
Adding color is a great way to prompt your users towards a specific action. The same goes for links which you can use instead of buttons. One CTA per page is enough.
6. Take it up a notch with testimonials
It’s no secret that it’s difficult to get your customers to write a meaningful testimonial, but the effort is very worth it in the end as research from Nielsen shows that 92% of people give credit to recommendations from their peers. More than two-thirds of them rely on testimonials.
7. Steer clear of over-categorization
Your visitors will get more confused the deeper your site’s hierarchical categorization is as they’ll struggle to find what they want. Therefore, don’t divide up products with common attributes and instead keep them under the same types and classes. Such an approach will keep the structure clean and simple.
8. Utilize promotion management
38% of social network users agree that they are continuously out on the lookout for good deals. Also, based on the study, 70% of mobile gadget buyers are always looking out for retail coupons. Therefore, companies often utilize promotional software to get everything under control and make the most out of users’ habits.
9. Launch live chats
Live chats are useful as users can have a two-way dialogue around the clock. You do, however, need to get a good understanding of the software before moving forward with it. Many nuances come with it. For instance, you’ll learn that you should never show “out of office” messages as this gives customers the wrong message of them needing to come back at a better time. If that will be the case for you, then don’t use it at all.
10. Educate yourself about the digital ropes
Conversion rates require the right technology. Technology is diverse and can help with virtually anything. Google Analytics, for instance, can help give you a better idea of what your customers will do.
11. Never use dime-a-dozen stock images
A picture could say a lot unless other sellers used it a lot. Those pictures that are more personal are seen as more credible, causing more shoppers to act, regardless of whether they aren’t as good looking as the ones in those image bank stores.
12. Don’t blind users with banners
The modern world brings a lot with it, but it’s not all good. Banner blindness is one of the less favorable concepts. Here, users pass by banner after banner, often wholly disregarding them and thus minimizing the message that you’re trying to spread. To grab their attention, try enabling an automatic image slider somewhere on the site.
13. Make meaningful content
Technology is great, but unfortunately, it can’t do all the work for you which is why you need to make sure that your products are backed up by useful information. If the data isn’t enough, you’ll lose your potential buyers. On the other hand, you can get more by offering more information in comparison to your competitor.
14. Go “Free”
Experts have found that as soon as shoppers see “Free” displayed, there’s a greater chance that they’ll make the purchase. Based on the Pulse of the Online Shopper survey, almost two-thirds of shoppers have claimed that free shipping plays a significant role in whether or not they’ll buy the product. Therefore, you may want to consider increasing your prices so that you can cover free shipping.
15. Prove your credibility
Ensure security to your customers when they’re entering their credit card information, for instance, to gain their trust. Therefore, implement a commonly accepted method like PayPal, have SSL installed at checkout, and use security certification seals like Norton.
A good website isn’t enough to boost sales and increase revenue. However, as soon as you solidify your strategy and learn from others, your conversion rates will soar.