5 Essential Digital Marketing Tools For Businesses Starting Out


There are millions of small and medium businesses in the world at this point in time. Every day new businesses are entering the market trying to get success and make money. But not all businesses are capable of surviving in the market. There are more businesses that failed than successful businesses. Many people have started businesses using great ideas but they did not succeed. There is a reason for it. Just having a great idea doesn’t bring you success. You have to not only work hard but also take all the right steps to success. If you look at the world it has changed drastically. It is not like how it used to be a decade ago. This is a new era and a new era has new challenges. 

If you think that you can do business like how you would do it ten or fifteen years ago then you are absolutely wrong. Your business will definitely fail. One has to use the latest technology and tools that help you sustain your business in the market. To be successful in the current market you need to have an internet presence. Without this, you will not be able to see the success that you want. If you go online and search for any type of business you will find thousands of hundreds of search results of businesses that are in your city. This is because people have understood that having an online presence will help their businesses reach more people. You will be able to provide more services that way. You can use digital marketing tools that help you in making your business visible to potential customers.

Here is the list of essential tools you should have if you are starting a business.


Organization and management are very important if you want to reach your goals within the time you desire. If you don’t know how to manage your team or projects you are only going to go so far. One can use Trello to manage projects and know the progress every day. You have to make sure that everyone is on the same page and working in sync with the schedule to complete a project. But you cannot always keep tabs on people to see if they are working or not. You cannot also ask people on an individual basis about their progress every day. Even emails are not good of an alternative compared to Trello. This is because Trello is quite transparent. Everyone involved in the project can see what is the current status of the project and what are all the changes that have been made. One can create a new block using the name of the project and add all the members that are involved in the project. Each member of the project can comment on it. They can update what they have done every day before signing out. This will help you track the progress of each project simultaneously and direct your team accordingly.


When you are talking about the business you should know about marketing and sales. If you are a business owner you know how difficult it is to manage both. Hubspot is a platform that will help both your marketing and sales teams to do their work at the same place. It will be your marketing team to generate content and get leads. It offers a company almost all the tools that it requires to run a successful marketing campaign. Hubspot is one of the best platforms in the world for inbound marketing. It has all the tools that you require for different things like the landing pages, forms, and blogs. It also offers SEO tools that you can use to optimize your content. 

Anyone who knows about digital marketing knows how important SEO is. If you want to generate organic traffic to your website or blogs you will need good SEO. This is a long term strategy that will benefit you for years. You can also personalize your website using Hubspot. It also helps you to resolve customer issues which make customer service easy. Customer relationship management is something to look for. This feature of Hubspot helps you know how the customers are reacting to your content. Apart from that, the platform is quite simple to use. 


When you are talking about digital marketing you are talking about blogs, videos, and email marketing. You cannot just have content in your blogs as this would make it look boring. You need to have images that will help your audience to understand what are the services you are offering. As a business, you need to have your own identity and an important part of it is the type of graphics and designs you use in your posts. PosterMyWall helps you in creating flyers, social media posts, and other things. 

The platform offers thousands of templates for different uses and different types of platforms. All you have to do is choose a template and customize it according to your need. Most of the marketing has to be done through blogs and social media platforms. PosterMyWall has different types of social media templates each one for a specific social media platform. So you will access different templates for Instagram and different templates for Facebook on this platform.

Google Analytics

This one of the most important tools that you need if you want to grow your business online. Google Analytics will help you grow your business by understanding your customers better. As a business owner, you want to know how your customers are reacting to your services so that you can provide better services. This can be done using Google Analytics as it helps you understand customer’s behavior by tracking it. Google Analytics will help you know where your customers are from. It helps you know the location where the majority of your customers are. 

By knowing this you will understand how to concentrate on that particular area and what are the changes that you need to bring in other areas where the traffic is low. It helps you in differentiating your customers based on their behavior. Google Analytics helps you in running successful marketing campaigns. You will be able to see if you are reaching your goals. Not only that but it also helps you know your competition and the type of content you should create as well as the social media platforms you need to target. 


Email marketing is one of the most powerful marketing strategies in current times. Many people think that this is an old strategy but it is very effective even today. More than 80% of the income generated by small businesses online is through email marketing. So you can understand how crucial it is to send good emails to your customers. MailChimp is one of the best and most popular email marketing providers out there. Small businesses don’t have to pay as they can use the free version of the platform to increase their customer base and sales. It allows you to segment your email according to the customers. Not only that you will also be able to track the progress to see how many people are opening your emails, how many people are making purchases, and how many people are unsubscribing. 


These are some of the essential digital marketing tools that you need if you are starting a business. They will definitely help you in growing your business and reaching new customers. You must use these tools to improve your business and adapt to the changing market. Nearly 80% of the businesses fail within two years after entering the market. If you want your business to be a success then you have to use these tools effectively. They will give you all the insights that you need to improve the way you handle your business.