There are more than a few elements that add up to a website that’s appealing, effective, and productive, and some websites are more successful than others when it comes to having all these elements to form a cohesive whole. Your website, whether you’ve had it for years or are still in the process of designing it, should have all the elements it needs to boost your company and increase your respectability – and eventually, your profits. Your site shouldn’t just look good – it should also be user-friendly and enhance the experience of any visitor. But what makes a website truly appealing, effective, and productive? Following are a few top characteristics of websites that fit the bill.
- A well-planned and designed architectural layout
The information on your website counts – but how you present it is also important. Your information should be well organised and easily recognisable, but this is an aspect that is sometimes neglected. And this aspect is even more vital nowadays because sites can offer a broader range of data and resources that can attract their target markets. That said, it would be best to have a well-planned and designed architectural layout. How can you do this? You can plan the sections of your website and its categories strategically and carefully. Present your website information in such a way to make it easy for visitors to find. It’s best to see your site from your visitors’ eyes and perspective – this way, you can plan its layout and design accordingly.
- Website content that is well-formatted and easy to read-through and scan
Experts in web design from Expre know that site visitors tend to skim through website content on a page rather than read everything on the page. You probably do this yourself! When you visit a website, what do you do? Do you read from top to bottom or do you simply scan the page to see if there is anything relevant or interesting? It is therefore important to format your site’s content following the same trend. Pay attention to the proper use of headings and sub-headings, bullets, paragraphs, and lists so your site’s text can be broken up – and easier for visitors to scan.
- Consistency and contrast with the use of colours
There should also be consistency and contrast with your use of colours, and the proper contrast from your site’s background to its content is a basic yet easily overlooked principle in website design. The proper contrast can make a huge impact, especially between background and text colours. For instance, black-coloured text on white backgrounds is already a classic, and it still works because it allows your content to become more legible and clear. If there isn’t any contrast, your visitors can find it difficult to read and look through your content.
- Useful and easy-to-use forms
Forms have already been utilised by websites for years, but forms can be annoying for any visitor if not done correctly. With the right forms, you can generate leads for your website, so make sure they are easy to use as well as accessible. Furthermore, pay attention to the labels used for each field, and avoid overloading your forms with fields. It’s also best to display the message on the screen once it’s complete and offer proper validation as well.
Image attributed to Pixabay.com