Branding

A positive impression will create an awareness that will assist the customer to buy a product. The companies are analyzing very hard to develop awareness about their various products amongst the consumers. What is a brand? The brand is a  type of commodity produced by a special company under an appropriate...

SMS marketing campaign is all about sending and receiving transactional messages or promotional campaigns as a marketing scheme using text communication. These are mostly meant to give information about the offers, alerts and updates to the targeted users who permitted to receive the brands' information. As humans have become...

Be it a new brand or an old brand undergoing brand reconstruction, a brand’s visual identity is important. Brand Visuality helps an organisation in the long-run. Consistency in a brand’s visual identity can attract and appeal to customers. In future, you can reduce advertising and marketing costs with consistent...

Millions of salespeople rely on calls as part of their ongoing sales strategy. And since phone calls have been a reliable channel for sales for the past several decades, you’d think that we’d have it all figured out by now. Unfortunately, many of the pearls of wisdom you hear, or...

A lot of factors go into making a business successful. From turning an idea into reality to taking that product to the top and staying there, every entrepreneur needs sound strategies to give his business a better shot at success. To make this happen, every business needs to take advantage...

“Marketing is all about creativity, humanity and authenticity.” Jay Baer This might seem like a new concept to you but it is very important for a brand to make a human connection. Despite the increasing use of technological marketing tools by businesses and marketing agencies, what makes a great brand is...

There are many things to consider when you want your brand recognized by the targeted audience. What are you going to do? Do you have any plan and strategy for it? If not, then what do you think how you are going to manage it? You must be doing...

Small Businesses are different compared to large business. They work on limited resources and a restricted budget. But still, they have to compete in the same market for the same customer base with these big companies. While big companies put efforts to gain a monopoly over the...

Launching a product is vital to the success of your business. It would help if you made it a massive event since it's also a way of letting everyone know about what your company has to offer. You're getting free publicity during a product launch, especially if you're getting...

Whether you’ve just started a business or you’re in the process of growing and expanding, your website is one of your most important tools. What happens, then, when someone else has the domain name you need? Since domain names key brand identity, the only solution may be to move...