Several years ago, most of the videos you would see on the internet were shot horizontally. Of course, you also had to watch them horizontally for a much better viewing experience. But, with the popularity of mobile devices like smartphones, videos are now vertically shot as it’s more natural...
A positive impression will create an awareness that will assist the customer to buy a product. The companies are analyzing very hard to develop awareness about their various products amongst the consumers. What is a brand? The brand is a  type of commodity produced by a special company under an appropriate...
Millions of salespeople rely on calls as part of their ongoing sales strategy. And since phone calls have been a reliable channel for sales for the past several decades, you’d think that we’d have it all figured out by now. Unfortunately, many of the pearls of wisdom you hear, or...
Small Businesses are different compared to large business. They work on limited resources and a restricted budget. But still, they have to compete in the same market for the same customer base with these big companies. While big companies put efforts to gain a monopoly over the market, these...
A lot of factors go into making a business successful. From turning an idea into reality to taking that product to the top and staying there, every entrepreneur needs sound strategies to give his business a better shot at success. To make this happen, every business needs to take advantage...
Whether you’ve just started a business or you’re in the process of growing and expanding, your website is one of your most important tools. What happens, then, when someone else has the domain name you need? Since domain names key brand identity, the only solution may be to move...
Chinese mobile phone manufacturer OPPO has confirmed that it will be launching in the UK officially in January 2019. This company is at the forefront of smartphone development and innovation but is a relatively unknown brand outside of China. Xiaomi also recently launched in the UK, and it seems...
There are many challenges when it comes to getting your business noticed on the internet. Most of the time, it feels like you’re being swamped by bigger, more influential brands that seem to be holding all the right cards.  There are so many small...
Be it a new brand or an old brand undergoing brand reconstruction, a brand’s visual identity is important. Brand Visuality helps an organisation in the long-run. Consistency in a brand’s visual identity can attract and appeal to customers. In future, you can reduce advertising and marketing costs with consistent...
SMS marketing campaign is all about sending and receiving transactional messages or promotional campaigns as a marketing scheme using text communication. These are mostly meant to give information about the offers, alerts and updates to the targeted users who permitted to receive the brands' information. As humans have become...