Small Businesses are different compared to large business. They work on limited resources and a restricted budget. But still, they have to compete in the same market for the same customer base with these big companies. While big companies put efforts to gain a monopoly over the market, these...
A lot of factors go into making a business successful. From turning an idea into reality to taking that product to the top and staying there, every entrepreneur needs sound strategies to give his business a better shot at success. To make this happen, every business needs to take advantage...
Several years ago, most of the videos you would see on the internet were shot horizontally. Of course, you also had to watch them horizontally for a much better viewing experience. But, with the popularity of mobile devices like smartphones, videos are now vertically shot as it’s more natural...
Whether you’ve just started a business or you’re in the process of growing and expanding, your website is one of your most important tools. What happens, then, when someone else has the domain name you need? Since domain names key brand identity, the only solution may be to move...
Chinese mobile phone manufacturer OPPO has confirmed that it will be launching in the UK officially in January 2019. This company is at the forefront of smartphone development and innovation but is a relatively unknown brand outside of China. Xiaomi also recently launched in the UK, and it seems...
There are many things to consider when you want your brand recognized by the targeted audience. What are you going to do? Do you have any plan and strategy for it? If not, then what do you think how you are going to manage it? You must be doing...
Be it a new brand or an old brand undergoing brand reconstruction, a brand’s visual identity is important. Brand Visuality helps an organisation in the long-run. Consistency in a brand’s visual identity can attract and appeal to customers. In future, you can reduce advertising and marketing costs with consistent...
“Marketing is all about creativity, humanity and authenticity.” Jay Baer This might seem like a new concept to you but it is very important for a brand to make a human connection. Despite the increasing use of technological marketing tools by businesses and marketing agencies, what makes a great brand is...
Every logo is the unique appearance of any brand — the powerful first opinion — so the logo design is greatly essential. The logo is a great asset to a company client’s brand. Anyhow, generating a powerful visual design of a brand needs much deeper than just visual design....
Event management platforms deal with many tools to simplify the event planning procedure. These are used to manage conferences, events, meetings, and trade shows. Event organizers use these products or services to analyze the hosting process of an event from start to end with tools that manage marketing, payment...