We may be living in the digital age, but this doesn’t mean that traditional forms of advertising aren’t still effective and advantageous. Flyers have been around for centuries, and the fact that they are still used as widely as they are today is a testament to their success. From mom and pop shops to giant corporations, flyers are used by all kinds of businesses to communicate all kinds of messages.
If you’d like to utilize this unique and powerful advertising tool for your business but aren’t sure where to start, you may need a crash course in business flyer design. Read on for some creative design tips to make your flyer stand out from the crowd in the best way possible.
Choose Your Colors Wisely
When it comes to business flyers, color matters. This is why you should be particularly thoughtful about the colors you choose to use for your flyers. If you have a color that is associated with your brand, it can be a good idea to make all or part of the flyer this color, so people will automatically associate it with your business.
More than this, you should choose colors that will produce positive reactions in those who see your flyer. The psychology of color is a much-studied area; it tells us that certain colors produce certain emotions in people. Before you pick colors for your flyers, it is worth doing some research to ensure you don’t inadvertently make yours a color that is offputting.
Get Creative With Visuals
Humans respond better to images than they do to text. This is something you should keep in mind when you are creating your flyer. Although including text is necessary for relaying information and context, images are every bit as important.
Consider adding photos of projects you’ve worked on or products you’re selling. Illustrations also work great. If you’d like to learn a bit more about how to make flyers that are visually interesting and dynamic there are many guides and examples available.
Pick an Impactful Design style
When you’re designing your flyer, a good rule of thumb is to pick a design style and commit to it. Avoid mixing different styles as this can look messy and unplanned. Whether you go with something minimalist, ornate, retro, or modern—choose a style that makes sense for the service you offer or the product you sell.
A Business Flyer Design That Stands Out From the Crowd
When it comes to business flyer design, the most important thing is that it is eye-catching and attention-grabbing. You want your flyer to stand out from the crowd and be as memorable as possible. Large text, flashy colors, and interesting images will all help you to achieve this.
Use this guide to serve as inspiration for your future business flyers. For more business and advertising tips, check out the rest of our content.