If you’ve never used voicemail drops and you’re running a telemarketing campaign that’s struggling to achieve a conversion rate over 15 percent, it might be time to check out some new technology.
In the Age of Big Data, finding leads is easy, but reaching and converting those leads to sales can be tricky without the right tools and strategies. Voicemail drops have an average “listen rate” of 96 percent, so if your lead demographics are perfectly tuned to your product offering, this represents an enormous opportunity.
How do voicemail drops work?
Voicemail drops put the power back into the consumer’s hands: the targeted subscriber’s phone never rings, so they are never inconvenienced with an interruption.
A brief connection is made between the system and the voicemail server in order to drop the message in the targeted subscriber’s voicemail box. This also means that the subscriber is not billed for a call, which can be another popular concern that causes live calls to go unanswered.
According to the FCC, ringless voicemail is simply an “Enhanced Information Service” as no actual call has taken place. Therefore, voicemail drops are not regulated as heavily. Regardless, voicemail drops are placed within legal calling hours of the time zone for the numbers provided.
This method of contact is respectful of the subscriber’s time and phone plan, and it allows them to listen to your message at their convenience.
How do voicemail drops stack up?
At a 96 percent listen rate, voicemail drops receive the highest engagement among several different types of information delivery systems. The average open rate for an SMS ad campaign is only 87 percent, and campaigns that use pre-recorded messages delivered by an active call only achieve a 39 percent listen rate.
Email marketing campaigns are considered successful if they can achieve a 15 percent open rate or higher, and the conversion rate for social media advertisements and search engine results are even lower than that.
The key to making the most of a voicemail drop campaign is creating a list of carefully curated leads who are most likely to fall within the target demographic of a motivated buyer. And then you pair that subscriber list with an effective and enticing voicemail recording.
Voicemail drop strategies
The likelihood of receiving a callback from a message increases as you leave successive messages. And this number can be driven higher with concurrent ad campaigns on search engines and social media sites.
If you want to alert previous customers to a un upcoming sale, best practice is to contact them at least three times leading up to your sale at reasonable intervals. For example, a furniture sale could warrant a first message one month prior, another message two weeks prior, a third message the day the sale begins, and a final message the day before the sale ends.
While a marketing campaign based on multiple message platforms is the best way to increase engagement, the easiest way to run your campaign is with a service provider that offers unlimited services. This way, you can maximize your effectiveness with just the right amount of brand repetition without incurring additional charges. Additionally, the best programs don’t force you into a long-term contract or throttle your usage, so read the fine print carefully.
Finally, it’s crucial to develop an in-depth understanding of your target subscribers’ shopping habits, likes, and delivery preferences. Then, pair your subscriber list with a comprehensive marketing campaign.
Utilizing voicemail drops with a combination of strategies including landing pages on your website, email campaigns, and timely ads can ensure all of your efforts result in more effective selling.