Instagram is quickly becoming the most important social media platform of our days. Given the fact that models have launched their careers on Instagram and companies have increased their customer base through the same platform, this comes as no surprise. But what can you do to reach your target audience and grow your Instagram followers? While there is no guaranteed recipe for success, there are some tricks you can pull off, in order to grow your account.
Have a cohesive profile
If you want to make it in the Instagram industry, make sure your profile looks good as a whole and pay attention to details. It takes people only a few seconds to decide if they want to follow you or not and their decision will be based on how your profile looks as a whole. First of all, make sure your photos fit together nicely and they all adhere to one overall team. Then, take a look at your bio and make sure it includes the message you want to send to the world. Also, make sure to include links to your website or blog in bio as well, so people know where to find you.
Hashtags are the best way to discover Instagram profiles and many people use them to look for content that interests them. In order for you to take advantage of this, make sure to tag your images with relevant hashtags every time you post something new. This does not mean you should use all 30 hashtags that Instagram allows you to have on each photo, but you should choose a few and stick to them. They can vary based on the image, but make sure to keep a few of them consistent, in order to target your desired audience.
Post at the right time
Because Instagram is a mobile platform, this makes it a 24/7 network. This means that, theoretically, there is no right or wrong time to post. Well, this may not be entirely true, as it largely depends on your audience and their schedule. Studies have shown that Sundays and Mondays are the best days to post, so make sure to include them in your schedule.
Take advantage of online tools
Because Instagram has become quite a competitive market, there is a multitude of online tools that were created especially for influencers, in order to boost their profile. You can use analytic tools to determine which is the best posting schedule, based on your followers’ engagement patterns, join engagement groups to gain followers and even buy real Instagram likes.
Look for collaborations
Influencers are always collaborating with brands and with each other, in order to gain access to a much wider audience and increase their chances of gaining followers. Look for people within your niche and don’t be reluctant to approach them for a collaboration. The type of collaboration depends strongly on the type of audience you would like to reach. For example, photographers and influencers always work together and share their projects. So do fitness bloggers and companies who promote healthy diets. All that is important is for you to spot potential collaborators and approach them.