The contemporary reality demands every entrepreneur to have an eCommerce web resource, no matter if they have a traditional store or not. That’s a must-have attribute to succeed. Thus, we shall explore the best practices to develop a solid and profitable e-commerce website from scratch.
Wondering on how to provide users with favorable purchasing experience? Let us reveal the secrets in this article. It’s time to get started.
Preparatory steps to take before building an eCommerce platform
In the first place, a thorough business plan must be drawn up, so you clearly see how to begin, what aspects to take into consideration, how to reduce expenditure, and so on. Devoting enough time and efforts to designing your strategies shall bear fruits in the form of your website’s success.
We’re to specify what particular actions are necessary to be taken.
#1. Define your objectives
Having your goals been established clearly and precisely, you ensure a quick and cost-effective web building process. Get a clear understanding of your needs and expectations.
To undertake the project at the highest level you’ll require the greatest possible clarity on the ultimate digital product. Therefore, you’ll easily communicate your expectations and demands to the developers in order to be content with the final output.
Clearly defined objectives shall lead to your e-product flourishing.
#2. Decide on the domain name
In the best-case scenario, the name of your domain shall conform to your business name. When it comes to the company’s brand, it’s critical to keep the name memorable and easy-to-pronounce. Furthermore, the registration process might turn into a real challenge as well by getting a “such name already exists” message every time you come up with another variant. If needed, dedicated platforms, say, whois.net, are at your service.
#3. Determine the web resource hosting
The mentioned aspect guarantees the adequate functioning of your site. They exist in several kinds:
- Shared Hostings. Being rather simple, they dedicate required resources for the fixed monthly fee. Applying mentioned options, files could be uploaded by means of FTP or via the specialized panel;
- Virtual Private / Dedicated Servers. The technologies represent a couple of insulated virtual types of machinery located at one server. And you have the total control over various processes at the level of a regular user. Frankly, such a solution is a trustworthy choice for eCommerce website development;
- Dedicated Servers. Being perfect solutions for huge portals with multiple visitors, they imply that their users have physical machines with particular characteristics. Such machinery has to be located in the data center that is equipped in a certain way.
#4. SSL certification
A specific SSL is required to guarantee data safety that could be achieved via encryption and authentication techniques.
The Secure Sockets Layer protocols – that’s what SSL is actually stands for – protect against possible hackers’ hazards when a server interacts with visitor’s browsers. SSL applies HTTPS for encrypted data transmitting. To decode the data a private digital key is required. To ensure a decent security level of your web platform you have to install a certain SSL certificate – that’s a special file to determine the level of protection you need.
For receiving the certificate you should apply to entities issuing such. A development company you decide to hire might take up the issue as well if you negotiate that point with them.
#5. Payment solutions
Striving to ensure your platform sufficient profitability, you better give careful thoughts to payment gateways, as well as to credit card processing tools. 2checkout.com provides great assistance.
To tell the truth, you’ll have to work pretty hard to implement such a component. The approval procedures on the technology application might take a while. Nevertheless, you just have to get through this, since there aren’t other simpler approaches.
#6. Promotion and market strategies
SEO optimizations and banner advertising are only a few examples of how to promote your eCommerce website. Dedicated platforms, for instance, HARO or PitchBox, will gladly assist you to achieve the desired.
Moreover, remember the advantages that social media provider. Create your business page on the key platforms for presenting your brand, presenting your catalogs and advertising your company. You’ll need the integration of particular marketing tools then. Think through them ahead of time.
And now we’d like to share some hints to help your e-store prosper.
Tips to ensure your eCommerce resource success
Here are a few secrets.
● Mandatory registration or a phone number is enough?
Give your users the possibility to purchase without being registered. They could simply specify their phone number or the email address to buy goods and order services. An account creation requires some time, and customers might not be patient enough to fill in various fields, then they’ll enjoy other eCommerce platforms of your competitors that don’t demand the registration.
In case you’re convinced that registration is indispensable, then make sure your audience realizes such importance as well. Talk to them about its pros, say, purchasing history benefits, loyalty programs, birthday gifts, etc.
● Live chatting
Customers’ possibility to contact the website is essential. For order details clarification some users prefer to call or email. Still, it’s better to keep your platform up to date, then, more modern solutions, like, live chatting, shall be available as well.
Multiple technologies – Chatlio, LiveChat, etc. – provide reliable messaging tools.
● Adaptive design
It’s critical to put enough effort to ensure your design responsiveness, meaning, despite what gadget your customers apply – a tablet, a smartphone or a home computer – your platform is displayed properly anyway.
By the by, did you know that ¼ of all eCommerce sales are being carried out via smartphones? You can easily reach the conclusions on your own.
● Intuitive interface
The design responsiveness is vital, however, one shall ensure it to be appealing and catchy as well. And, of course, the clear interface is a must for your audience to easily find what is needed. The possibility to enjoy filters and sortings of multiple kinds will make your website only more customer-oriented.
Well, we hope, our research has helped you understand what it takes to build a robust eCommerce platform and how to reinforce its popularity and prosperity. We wish you good luck with your e-store project!