Your website may be powerful, but what if you don’t follow search engine techniques? It means you’re simply leaving your money on the table.
As per marketing reports, over 93% of online activity starts with a search engine. There is no wonder that SEO and SEM have become a priority for financial marketing. Though you’ve inclusive financial services, sometimes you might be missing out great possibilities to build a brand. Since finance websites don’t follow the right strategy of search engine optimization and search engine marketing.
SEO plays an equal role in B2C and B2B business. It strives to rank high in search engines and therefore drive organic traffic to your websites.
SEO is a never-ending concept. It may look like a complex approach, but when executed properly, it opens gates to heaven for marketers. With respect to the business, SEO marketing strategies differ. For an e-commerce business, product promotion marketing plays a key role in their business. When it comes to financing websites, fintech marketing services are highly effective to generate maximum ROI.
What is SEO?
Search engine optimization is an amazing approach to improve the traffic to your business. In terms of quantity and quality to your business through organic search results. SEO is the part of marketing that will provide you with insights as to how Google operates.
As per research websites listed on the first page on search engine receives over 93% of clicks. These websites receive higher traffic and maximum conversions.
If you’re trying to figure out the fundamentals of today’s SEO, then this article will surely help you.
- Links still rule – Links are an important element of SEO. The more quality links you acquire, the more potential your website will become.
- Short and long tail keywords – Google opts for short, medium and long tail keywords for strong relevance. Instead of looking at each webpage, Google crawlers dissolve the context of phrase and associated secondary keyword to shart the user intent.
- The user experience of a website depends upon various factors
- Website design
- Effective infrastructure and page layout
- Optimize page speed
- Quality content
- Professional images
- Concentrate on Mobile SEO
Mobile search engine optimization can make or break your website. Google follows ‘mobile-first indexing’ to display search results on various devices. Therefore it is a good way to polish your mobile SEO first.
- Optimize content for your potential mobile users
- Accelerate page loading time
- Improve mobile-friendliness
While SEO is a successful concept for B2C businesses like fashion, restaurants, beauty, etc. The importance of SEO for B2B business and financial services should never be underestimated.
Though Google is frequently changing its way to evaluate websites in order to deliver relevant search result for the user. As a marketer, it may be a difficult task to focus on Google strategies, algorithms, etc. But there are a few evergreen concepts, which will remain constant.
Here are a few tips helps to drive traffic and maximum revenue for your website.
Algorithms
As a marketer, you may be aware of Algorithms. Hummingbird, Panda, Googlebot, Penguin are some of the important algorithms of Google. Among those, Googlebot is a powerful strategy followed by Google. It gathers related information from other webpages to organize a systematic searchable index for Google.
With respect to certain characteristics such as relevant content, relevant links, algorithm rank, etc. The best relevant results will be displayed on the first page of the search engine. Therefore understanding how the algorithms work is always important for the organic search result.
Google algorithm for evaluating and analyzing relevant webpage keep on changing. Google Florida 2 is the recent algorithm update from Google. To be in the race with your competitors, always focus on recent updates of Google.
Keyword research
It’s a known truth that keyword is a key factor for fintech marketing, e-commerce or any industry. Take time and do decent keyword research. In order to rank your website on the first page, you need to consider a few things. For what type of keyword you need to rank? Is the keyword best for your webpage? What is the keyword search volume? Will the keyword bring traffic?
The focused keywords for finance websites are loans, credit cards, savings account, budget, interest rate etc. If you are not a popular finance player then it might be difficult to rank. Analysis keywords and arrange them in an effective way to get a good amount of traffic. Also, optimizing your webpage with long-tail keywords would be a great choice to generated maximum leads.
Keyword research is a significant process for strong SEM and SEO for your website. If you have no idea on how to do keyword research. No worries, there are few keyword research tools in the market. Few services are 100% free.
These are a few popular keyword research services
- Google Keyword Planner
- KWFinder
- Nichegenetics
- SEMrush
Stand-out meta title and meta description
Gaining or losing a user can be determined with meta title and meta description of your website.
The meta description is also called as snippet appeared on search engine result. In simple terms, meta description summarizes a specific page content.
Meta title tags are HTML components. This tag can specify with a unique title of an individual webpage. These title tags are displayed on SERP for a user intended result.
With the help of meta title and meta description, you can generate clicks via search engines (Google, Bing, Yahoo, etc).
- Meta description length should not exceed 155 characters
- Meta title length – 55 – 60 characters
- Active voice
- Include call-to-action
- At least 3 to 4 focus keywords
- Unique and actionable
Link building
The secret for ranking high in finance marketing is building quality and relevant link to your website. It’s a known truth for finance marketers, Google uses website links to differentiate from non-quality webpage from quality webpage.
Link building is a powerful strategy of getting other relevant websites to link back to your website. All finance marketers should pay attention to link building technique to drive referral traffic. By introducing this approach can increase domain authority.
Link building is one of the ranking factors of Google. These links will help your website to rank better in search engine results.
There are different link building techniques used to get an external backlink to your website.
- Create a unique content naturally and give a reference link
- Write a product or service review on popular bloggers, social media, etc
- Get backlink from partners
Final Thoughts
As thousands of new websites are introduced every day. SEO marketing helps you to stand unique from competitors. Executing SEO techniques is necessary for any business. It ensures that the web-based content you provide on your website is Google friendly. But for finance website, SEO tactics may differ. SEO strategy can take finance websites to the next level. Follow these tips that can improve brand visibility, traffic, leads, better ROI for your business.
