A deeper look at the reasons why email marketing still rules the world of digital marketing
Email marketing has grown on to become a tried-and-true industry standard in the world of digital marketing. There are many reasons why email marketing is still highly regarded. It is considered one of the most suitable and effective ways to reach out to people, and promote products, content, and services alike.
Even in the age of social media, it’s clear that email is here to stay, and it won’t go away anytime soon. On the contrary, email is becoming more essential and indispensable for many people.
Keep reading to learn more about what makes email marketing special. Here’s what it offers, compared to other digital marketing platforms!
A Larger User Base.
Social media platforms like Facebook and Twitter are home to several million users. However, there are several billion email addresses, actively in use each and every single day. For this reason, email marketing has the potential to reach a much broader slice of the population. According to Lifewire, over 281 billion emails are sent and received each day, also accounting marketing emails. Just to give you an idea of such a large scale of communication, the number of emails sent per day is equal to roughly 30 times the size of the global population!
Using email marketing software tools such as EMMA is a great way to process large-scale email campaigns and make your job a lot easier.
When you create content for social media websites such as Facebook or Twitter, you need to follow certain rules. For instance, you might have a limited amount of words to work with. You might be able to post only one image or use a specific font. On the other hand, emails offer a much deeper degree of customization. It is not just about the message. It is about how you present it! A good email should not just be a way to communicate or advertise. It should also be an opportunity to further consolidate the appeal a brand, product or service.
Emails can be tailored to your specific needs. The limitations are definitely less of a concern compared to most social media formats out there.
Trust and safety.
Many people think that email is a much better way to communicate personal details and other sensitive information. On the other hand, many social media users are not too eager to share private information through their social media accounts. For example, many Facebook users are not willing to add their telephone number to their account. Even though the website offers the possibility to do so, they worry about data protection.
Email correspondence often feels more secure, leading people to have a sense that their private data will be easier to control. The way social media companies handle user data has often been quite controversial. For this reason, more and more people seem to prefer email as a platform for their business and professional communication needs. Even younger generations seem to agree. Over 73% of millennials stick to their email as their primary way to handle business communication.
Email marketing yields a higher ROI when compared with social media alternatives. Email campaigns are usually a lot more affordable than social media marketing. They have the potential to reach to a much broader audience. In addition to that, reviewing social media ROI is not as easy as keeping track of email statistics.
In conclusion, these are only some of the many reasons why email is still very important. The latter is regarded as one of the most prominent solutions to reach out to a large audience.