Ask any digital marketing expert about the importance of traffic for a website and they are likely to use terms like ‘life-blood’ or ‘heart’, etc.  It would not be too far fetched to state that traffic is the most important metric when it comes...
Doing well in SEO is a daunting task. You have to keep trying to optimize search engine pages. Given the number of websites you have to compete with, there’s no guarantee that you will do well. Failing in this aspect of online marketing could have terrible repercussions...
When marketing a business, it is important to be as accommodating as possible. Look at what pages need the most help and work on advertising to accommodate this. Whether this is the implementation of an SEO campaign or a PPC strategy, this can benefit your business in...
When you mention digital marketing, many people assume you mean marketing your brand on social media. However, you may be surprised to learn that traditional forms of digital marketing such as email marketing have actually been found to be more effective and efficient than social media marketing...
Traditionally, Return On Investment (ROI) is determined by looking at profits versus expenses; however, SEO can be tricky because while it leads to increased traffic and link building, it does not directly translate to financial gain. SEO can help get people to your website and make your...
So your client heard about this thing called SEO and now wants you, an SEO agency, to help them. They want to rank for keywords they think their ideal client is searching for on Google. They want to scale their business. The thing is,...
Anyone who aims to be successful online needs a strategy in place for search engine optimization (SEO). Without devoting time and effort to this, you’ll see low site traffic, and you’ll fail to secure subscribers, sales, or whatever you’re after. SEO likely seems complicated at first glance, and it...
Effective search engine optimisation (SEO) can be complex but at its core, there are four key elements that every strategy should encompass. There is an argument to be made that SEO strategies can very quickly become overly complicated. A quick Google search for ranking factors will throw up myriad results...
Search engine optimisation, also known as SEO, is a crucial component of any online company’s marketing and growth strategies. Millions of businesses are competing for billions of consumers each and every day, and the majority of this competition begins on the internet. Consumers are continually searching for products and...
Your blog is your opportunity to engage with your customers with content that interests, excites and inspires. Think about your business objectives – what is it that you want to try and achieve? Whatever your goals are, your blog can help you achieve them. Build trust and credibility using case-study...